
Launches Click my Closet and gives you an EXCLUSIVE look into celeb wardrobes
CLICK MY CLOSET – The Sun’s Exclusive Interactive show!- Click on items to save, share and shop

Interactive Content! Click to discover.
CLICK MY CLOSET – The Sun –
Click My Closet is a brand new experience that allows you to discover more about what you like – inside the content you love – when and how you want to. It’s as simple as “Clicking” on what really interests you.
WORK WITH EXISTING BRANDS – The Sun’s Exclusive Interactive video content!
Holly Willoughby has picked her favourite pieces from our latest women’s clothing collection, and you’re going to want them all.
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CREATE YOUR OWN SERIES – The Sun’s Exclusive cooking show!
Vinny Guadagnino – Click on items to SHOP!
Top Chef’s Gail Simmons Kicks Back With Us in Her Brooklyn Kitchen
Direct E-commerce
Primark shopper jokes their ‘quality control needs sacking’ after spotting awkward error on Disney vest top
Can YOU spot what’s wrong with this vest top?Credit: @Doodles_21/ Twitter
Pandora has launched a 3 for 2 sale on all jewellery – but the mega deal ends TONIGHT
Exisitng Brand Connections – Love Island
- Love Island boosts The Sun’s online traffic by 11% during ad breaks
- The Sun has become the “unofficial second home” for Love Isalnd fans across the country
- Advertisers such as Coca-Cola are taking advantage of The Sun’s access to an engaged audience and are running a campaign for Diet Coke next to its Love Island content. At the same time, accompanying polls and games allow the publication to gain an insight into reader preferences.
CLICK ON THE OUTFIT TO SHOP!
CLICK ON THE OUTFIT TO SHOP!
Promote Retail – Shop directly from the video
Click on the video to discover more.. SAVE, SHARE, SHOP!
SNEAK PEEK
We took a sneak peek inside the world’s biggest Primark opening in Birmingham. The world’s biggest Primark store will open in Birmingham tomorrow, complete with five floors, three restaurants and even a beauty studio.
Ahead of its opening, we had a sneak peek inside – and it’s pretty impressive!
ANALYSE & ADAPT