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Sephora Collection tapped four influencers as brand ambassadors, encouraging them to embrace the Beauty Uncomplicated messaging by demonstrating to their followers how Sephora Collection products can easily be used to achieve both minimal and complex looks. StyleHaul has seen an overwhelmingly positive response to the content created by our influencers regarding the line’s key products and new launches.
In 2016, Walgreens partnered with StyleHaul to position the brand as a beauty authority by integrating Walgreens’ beauty products and the #FeelingBeautiful messaging into native creator content. We also employed a strategic mix of video formats and in-store experiences to drive performance.